Who are we?
Treadstone Media is a strategic marketing consulting company based in Boise, Idaho, built on the belief that the strongest brands are shaped by clarity, consistency, and story.
Our role at Treadstone Media is to come alongside companies and consistently—month after month—serve as an extension of their team. We act as a trusted pair of hands and eyes, helping shoulder the weight of strategy, creative execution, and ongoing optimization so internal teams can stay focused on running the business.
Rather than operating as a distant agency, we work closely with leadership and marketing teams to provide steady guidance, thoughtful execution, and clear direction. The goal isn’t short-term wins—it’s building sustainable momentum through aligned strategy, strong storytelling, and disciplined follow-through.
Founded by Zachary Mason, Treadstone Media draws on more than nine years of experience in marketing, content creation, and brand strategy across industries including defense, firearms, outdoor and hunting, construction, technology, nonprofits, food & beverage, and apparel. No matter the industry, no matter the product. Treadstone Media can help you market it.
Meet the Founder
Zachary Mason holds degrees in Film and Marketing, along with an MBA, blending creative storytelling with business-driven strategy. This foundation allows Treadstone Media to operate at the intersection of creativity and performance—where ideas are informed by data and execution is guided by purpose.
Beyond marketing, Zachary’s background shapes how he approaches creative work and strategy.
He is a licensed pilot, a discipline that reinforces precision, preparation, and situational awareness—qualities that carry directly into strategic planning and execution. He is also a static line parachutist, with the rare experience of jumping into Normandy, a place deeply tied to history, courage, and legacy.
Zachary has worked on creative projects both domestically and overseas, gaining perspective on how culture, environment, and context influence how stories are told and received.
A lifelong writer and storyteller, he believes that at the heart of every effective marketing effort is a clear narrative—one that communicates who a brand is, what it stands for, and why it matters.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!